There is a key difference between a coach and a consultant. A consultant develops a plan – usually in writing – that tells you what to do. A coach NEVER tells, but challenges you to think. The answer is not in the coach’s head, but the owner’s. The coach facilitates through exchanging ideas, offering lessons learned through experience, pointing to books or information that will grow the owner’s knowledge, or pointing out pitfalls that the business should avoid. After all, when the coach is gone, it’s up to the owner to continue operating a successful business.