A saddle tree is the foundation of a saddle. It’s the wooden frame that ensures the saddle fits the horse properly, that allows the rider to stay balanced on horseback, and that distributes the rider’s weight so the horse stays comfortable. Essentially, the saddle tree is the most important part of the saddle. If the saddle tree is weak, then the saddle is weak. No saddle is better than the saddle tree.
As you may have guessed, I’m a horse-lover, so when I was thinking about the best name for my business, I kept thinking about how business is like the saddle tree. No business is better than it’s foundation. I do what I do because I believe in helping businesses establish a firm foundation so that they can grow and find the success they desire.